New Book - 'The Puma Story'
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In The Puma Story, historian and journalist Rolf-Herbert Peters tells the remarkable story of Puma's rise in the world of sport, and how the brand has become much more than just a producer of sportswear. With products created by famous fashion designers, and championed by numerous celebrity ambassadors, Puma is now a sportslifestyle label.
Following unprecedented access to the archives of Puma, Peters accounts the history of the company, which celebrates its 60th anniversary this year, from its unlikely beginnings to becoming one of the most powerful sports brands in the world, sponsoring no less than 5 teams in this year's UEFA European Football Championships.
The book tracks the of the company history right up to the present day by profiling the man who freed the big cat from the clutches of the bargain bins. Aged just 30, Jochen Zeitz took over as chairman and CEO of a proposition that was losing its appeal, and turned it around from an incredibly un-trendy position, to the sports, lifestyle and fashion brand it is today.
An un-paralleled view into Puma and the sports industry, The Puma Story is an inside look at one of the world's greatest and most controversial sporting brands.
The Puma Story by Rolf-Herbert Peters
Published by Marshall Cavendish June 2008
