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If Your Firm Was A Car (Updated)

last updated: 8 March 2008
If you firm was a car, what would it be ? Here are a few suggestions:

Bank of America - Ford F150 (Very popular in the US, but completely unsuitable for the European market)

Barclays Capital - Jaguar XF (Looks ordinary, but goes likes the blazes. British class)

Calyon - Citreon 2CV (Sluggish performance. Mostly owned by French farmers).

Citi - Lincoln Blackwood (A big inflexible vehicle, which suffered through lack of options and versatility)

Credit Suisse - Peugeot 207 (Europe's best-selling car in 2007)

Deutsche Bank - Mercedes Benz (A Germanic work of art)

Dresdner Bank - Seat ((Marginal car maker with a relatively strong domestic business, but little recognised outside its home market)

Dresdner Kleinwort - Mercede-Benz S 500 (1987 model) (Ouch!)

Goldman Sachs - Cadillac (What else ?)

HSBC - Vauxhall Astra (Has almost no redeeming features, and no-one ever admits that they actually like it. But successful nevertheless)

HSBC - Morris Oxford (Old low tech British metal still popular in emerging markets)

Jefferies & Co - Ford Mustang (Hip, cool, and a great little runner)

JPMorgan - Jaguar (A once-proud name, bought by mismanaging Midwesterners. And soon to be run entirely from India)

KBC Group - Volvo Estate - the big square one (Safe, reliable, dull. Run by old men in hats)

Landsbanki Securities - TVR (Was pleasant, small, traditional and British. Now owned by Russian money)

Merrill Lynch - Black Lamborghini Gallardo (Lots of power, but with 15 burger-eating rednecks sitting on the hood, it's difficult to corner or brake)

Morgan Stanley - Porsche 911 Turbo (Constantly in motion, with no upwardly limits)

NM Rothschild & Co - Rolls Royce (True blue)

Northern Rock - A Rover 75 (Wanted to be a Jaguar S Type, but doesn't have the funding)

UBS - Ford Edsel (One of the biggest sales disasters of all-time)

WestLB - any kit car (No explanation required)

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